Category Archives: Mobile Devices

#GenMobile: State of Mind Not Function of Age

Data Point Tuesday

We’re at a turning point with mobile technology. For many users, tablets and smartphones are no longer a convenience or entertainment tool, but a necessary part of their working lives. A recent survey by Aruba Networks identifies these users as “generation mobile.” The research, conducted to take stock of mobility’s increasing prominence in people’s working lives, examines survey responses from over 5,000 members of the public across the USA, UK, France, Spain, Germany, Sweden, South Africa, Saudi Arabia and UAE. Several characteristics define “generation mobile,” including believing in working anytime and anywhere, and in a more connected world (from cars to clothing). And while 18-35 year olds do account for the highest mobile users, generation mobile spans all age groups.

Aruba Network’s research found that 86% of respondents owned at least two connected devices (devices with the ability to connect to the internet). Non-traditional working hours and the option of flextime were also identified as highly important values to generation mobile people. It should be noted though, that while the ability to hop on Wi-Fi and access work related materials during non-traditional work hours appeal to gen mobile, this value is not driven by laziness (45% of respondents report that they work most efficiently before 9am and after 6pm). Additionally, over half of those surveyed said they’d prefer to work from home or remotely two to three days a week than receive a 10% higher salary. This indicates that instituting flexible scheduling could not only increase productivity for employees and create a happier culture, but could be an opportunity for companies to create cost savings. Across the globe we see this move towards flexible work arrangements being reflected, with working out of office on the rise, and 37% of respondents expecting this trend to continue (with just 4.5% foreseeing a decrease).Types of Tech

How vital is your mobility? 64% of respondents report that their mobile devices make them more productive at work, and 63% (over two-thirds) think their mobile devices help them manage their lives better. Looking just at hours spent, mobile devices play a huge role in people’s daily lives: 1/3 of us spend over 1/3 of our day on these devices, and while people still value ‘disconnected’ time (63%), such devices are obviously valuable to us – I’d wager you’ve felt the sting of forgetting one of these devices before. Why, as an organization, is it important to recognize the expectations and values of this generation mobile group? Despite the fact that this group is only likely to get bigger as we continue along in this uber-connected world, as I’ve discussed in other posts, understanding the values and motivators of your employees – and conveying that you value these too, is a huge part of building a great place to work.

Employers should know that 28.9% (over a quarter of those surveyed in Aruba Network’s research), feel it is their company’s responsibility to provide them with a smartphone or a tablet. Furthermore, 29.2% report that though they would rather buy their own, they see these devices as a workplace necessity. It’s also important to note that the overwhelming majority of respondents want Wi-Fi over wired connectivity. This raises though, an important concern for employers. Organizations should make sure networks are secure and that the correct security measures are in place for employees storing company information on mobile devices.

How #genmobile is your workforce? In the quest to retain talent, do you account for these kinds of expectations? Have you spent any time thinking about how important mobile devices are to you and those around you – a little? a lot? And have you used this insight to avoid the assumption that mobile devices and the high mobility they provide are only valued by younger, millennial employees?

Turns out #GenMobile is a state of mind, not a function of age.

2 Comments

Filed under Aruba Netoworks, China Gorman, Data Point Tuesday, Mobile Devices, Work Life Balance, Workflex

The B2T Revolution

data point tuesday_500

Employees (And Prospects) Are Consumers When it Comes to HR Technology

Mobile devices and apps are no longer the hot new craze. The B2C (Business-to-Consumer) sectors have taken care of that. Mobile devices have become an essential item for communication and internet access, and as Cisco reports, by the end of this year (in three weeks!) the number of mobile-connected devices will exceed the number of people on earth. By 2017, it’s predicted there will be nearly 1.4 mobile devices per capita. We’re now seeing companies like Lenovo, the world’s largest PC maker, selling more mobile devices than PCs. And as you’re undoubtedly aware, smartphones are a huge part of this mobile device equation. The growth of smart phone usage in 2012 was 81% and has only increased since. We’re using our smartphones for MUCH more than phone-calls though. Downloading applications, checking email, accessing the internet, getting directions, making dinner reservations, paying for purchases and meeting Mr./Ms. Right are just a few examples of ways smart-phones and mobile devices are being used today by people all ages from all walks of life. The bottom line is people are living their lives on mobile. And as long as the product is intuitive, easy to use and fast, the potential for success on mobile devices is huge.

HR Technology applications are no exception. A 2013 Mobile Consumer Report from Nielsen found that 82% of U.S smartphone users browse the web on their smartphone, and 63% use smartphones for social networking sites like LinkedIn, Facebook, and Twitter. According to Talent Management Headquarters, one billion (1,000,000,000) job searches are conducted on mobile devices each month! Mobile recruiting is well on its way to being the next big thing for talent acquisition. This makes sense when we consider that we can use mobile devices during short moments of down time, on a bus or during a lunch break.  As career sites and job postings become increasing mobile friendly, it’s likely that both passive and active job seekers will turn to their mobile devices before they turn to their desktop to hunt for jobs or job search related information.  And mobile recruiting offers organizations the benefit of exposure to job seekers who may not own or be frequent users of computers.

More importantly, with so many employees working from mobile devices, it has become increasingly critical for employers to provide HR information through vendors with easy to use, native mobile apps. Perhaps this is the new focus:  B2T – Business to Talent! Mobile HR applications offer employees (as well as HR managers) instantaneous interaction and engagement with HR Data like payroll and benefits information, recruiting/talent acquisition services, performance/goal management, and time and labor information – even more so than using a laptop or desktop. And in the day and age when all of us are used to instant access when we are living our non-work related lives, having these important processes and data easily accessible are becoming a must-have not a nice-to-have. In 2011, the ADP Research Institute looked at how mobile technology could make HR mobile solutions a game-changer. Respondents reported a significant benefit in using HR mobile solutions, citing improved workforce satisfaction, improved real time decision making, and improved workforce productivity. So the B2T revolution is here.

Mobile technology has revolutionized much in our lives and for HR leaders and employees there is more change to come. User friendly HR applications for mobile devices will prove an effective way to increase efficiency for managers and employees, just as the popularity of job searching on mobile devices will undoubtedly impact how we recruit. Communicating with talent – current and future – via mobile really could be a game changer for employers, employees, job seekers and HR technology providers.

The B2T bottom line:  employees are consumers. And they expect to have consumer-like experiences with the technology and software at work and about work. And if you aren’t providing it for them, they’ll likely use their smartphone to find another employer!

Mobile-Enabled Process Adoption

*This post is part of SilkRoad’s first annual #HRTechTrends Blog Carnival. A recap of all participants will be posted on SilkRoad Ink on December 20, 2013.

1 Comment

Filed under #HRTechTrends, ADP Research Institute, Business to Talent, China Gorman, Data Point Tuesday, HR, HR Technology, Mobile Devices, SilkRoad, Talent Management Headquarters