69% of recruiters expect competition to increase in 2015. The demand for highly skilled workers is on the rise, with no indication of plateauing anytime soon. With the fiercely competitive nature of talent acquisition, what can organizations do to make sure their recruiting and organizational talent management functions are up to speed? JobVite’s 2014 Social Recruiting Survey highlights trends, tools, and practices that are making a splash in recruiting effectiveness right now. The annual survey was completed by 1,855 recruiting and human resources professionals across most industries. To succeed in this hyper competitive market, JobVite found that recruiters plan to invest more in social recruiting (73%), referrals (63%) and mobile (51%). JobVite’s key message however, may be that recruiters won’t find just one platform that overwhelmingly wins the quest to engage with candidates. Rather, successful recruiting efforts will involve showcasing the employer brand and engaging with candidates across multiple platforms.
We’ve said it again and again at Great Place to Work®, and JobVite says it also: culture matters. When recruiters were asked what steps they take to compete against other employers, the #1 response was that they highlight company culture, followed by better benefits, and flexible hours. Recruiters stated that they would increase their investment in a number of recruiting platforms in 2014, with the biggest investment in in social recruiting (73%). This will continue be an important area of focus as organizations move into the New Year. 73% of recruiters report that they have hired a candidate through social media. 79% report that they have hired through LinkedIn, 26% through Facebook, 14% through Twitter, and 7% through a candidate blog. It’s also absolutely true that employers will review candidate’s social profiles before making a hiring decision, with 93% of recruiters surveyed doing so. Candidates’ social profiles carry weight, and unfortunately it appears more negative than positive. 55% of recruiters state that they have reconsidered a candidate based on their social profile (up 13% from 2013), however, 61% of those reconsiderations have been negative.
Social recruiting delivers results, so if your organization hasn’t seriously invested in this as a method for finding talent, it should be considered. Recruiters surveyed stated that since implementing social recruiting, quality of candidates has improved (44%), time to hire (34%), and employee referrals (30%). Despite the success of social recruiting, only 18% of recruiters consider themselves to be experts at social recruiting.
Investing in social recruiting doesn’t necessarily mean investing large sums of money either. 33% of recruiters surveyed stated that they don’t spend anything on social recruiting, and 41% state that they spend between just $1-$999.
JobVite also notes that recruiting is “going mobile” as much as every other B2C activity is. 51% of recruiters stated that they plan to increase their investment in mobile recruiting in 2015. They report using mobile across all aspects of recruiting, from posting jobs, searching for candidates, and contacting candidates, to forwarding candidate resumes to colleagues. Job seekers are heavily mobile too, but there is a disconnect between their mobile usage and recruiters. While 43% of job seekers use mobile in their job search, 59% of recruiters report that they invest nothing in mobile career sites. Those that are investing in mobile though, are seeing the benefits. Investing in mobile improves time to hire (14%), improves quality of candidate (13%), improves quantity of hires (19%), and improves quality/quantity of referrals (10%).
So. The lessons to be learned here for talent acquisition professionals are pretty simple: social, mobile recruiting provides higher quality candidates, reduces time to hire and increases employee referrals. Bottom line? It’s all about the mobile.