Tag Archives: mobile

Social Recruiting: It’s All About the Mobile

Data Point Tuesday69% of recruiters expect competition to increase in 2015. The demand for highly skilled workers is on the rise, with no indication of plateauing anytime soon. With the fiercely competitive nature of talent acquisition, what can organizations do to make sure their recruiting and organizational talent management functions are up to speed? JobVite’s 2014 Social Recruiting Survey highlights trends, tools, and practices that are making a splash in recruiting effectiveness right now. The annual survey was completed by 1,855 recruiting and human resources professionals across most industries. To succeed in this hyper competitive market, JobVite found that recruiters plan to invest more in social recruiting (73%), referrals (63%) and mobile (51%). JobVite’s key message however, may be that recruiters won’t find just one platform that overwhelmingly wins the quest to engage with candidates. Rather, successful recruiting efforts will involve showcasing the employer brand and engaging with candidates across multiple platforms.

We’ve said it again and again at Great Place to Work®, and JobVite says it also: culture matters. When recruiters were asked what steps they take to compete against other employers, the #1 response was that they highlight company culture, followed by better benefits, and flexible hours. Dec 23 2014 Highligh Company CultureRecruiters stated that they would increase their investment in a number of recruiting platforms in 2014, with the biggest investment in in social recruiting (73%). This will continue be an important area of focus as organizations move into the New Year. Investment in Recruiting Platforms73% of recruiters report that they have hired a candidate through social media. 79% report that they have hired through LinkedIn, 26% through Facebook, 14% through Twitter, and 7% through a candidate blog. It’s also absolutely true that employers will review candidate’s social profiles before making a hiring decision, with 93% of recruiters surveyed doing so. Candidates’ social profiles carry weight, and unfortunately it appears more negative than positive. 55% of recruiters state that they have reconsidered a candidate based on their social profile (up 13% from 2013), however, 61% of those reconsiderations have been negative.

Postive Negative Neutral ChartSocial recruiting delivers results, so if your organization hasn’t seriously invested in this as a method for finding talent, it should be considered. Recruiters surveyed stated that since implementing social recruiting, quality of candidates has improved (44%), time to hire (34%), and employee referrals (30%). Despite the success of social recruiting, only 18% of recruiters consider themselves to be experts at social recruiting.

Social recruiting skill level chartInvesting in social recruiting doesn’t necessarily mean investing large sums of money either. 33% of recruiters surveyed stated that they don’t spend anything on social recruiting, and 41% state that they spend between just $1-$999.

Monthly Spending Graphic

JobVite also notes that recruiting is “going mobile” as much as every other B2C activity is. 51% of recruiters stated that they plan to increase their investment in mobile recruiting in 2015. They report using mobile across all aspects of recruiting, from posting jobs, searching for candidates, and contacting candidates, to forwarding candidate resumes to colleagues. Job seekers are heavily mobile too, but there is a disconnect between their mobile usage and recruiters. While 43% of job seekers use mobile in their job search, 59% of recruiters report that they invest nothing in mobile career sites. Those that are investing in mobile though, are seeing the benefits. Investing in mobile improves time to hire (14%), improves quality of candidate (13%), improves quantity of hires (19%), and improves quality/quantity of referrals (10%).

So. The lessons to be learned here for talent acquisition professionals are pretty simple: social, mobile recruiting provides higher quality candidates, reduces time to hire and increases employee referrals. Bottom line? It’s all about the mobile.

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Filed under China Gorman, Company Culture, Data Point Tuesday, Great Place to Work, JobVite, Mobile Recruiting, Social Recruiting, Workplace Culture, Workplace Studies

#GenMobile: State of Mind Not Function of Age

Data Point Tuesday

We’re at a turning point with mobile technology. For many users, tablets and smartphones are no longer a convenience or entertainment tool, but a necessary part of their working lives. A recent survey by Aruba Networks identifies these users as “generation mobile.” The research, conducted to take stock of mobility’s increasing prominence in people’s working lives, examines survey responses from over 5,000 members of the public across the USA, UK, France, Spain, Germany, Sweden, South Africa, Saudi Arabia and UAE. Several characteristics define “generation mobile,” including believing in working anytime and anywhere, and in a more connected world (from cars to clothing). And while 18-35 year olds do account for the highest mobile users, generation mobile spans all age groups.

Aruba Network’s research found that 86% of respondents owned at least two connected devices (devices with the ability to connect to the internet). Non-traditional working hours and the option of flextime were also identified as highly important values to generation mobile people. It should be noted though, that while the ability to hop on Wi-Fi and access work related materials during non-traditional work hours appeal to gen mobile, this value is not driven by laziness (45% of respondents report that they work most efficiently before 9am and after 6pm). Additionally, over half of those surveyed said they’d prefer to work from home or remotely two to three days a week than receive a 10% higher salary. This indicates that instituting flexible scheduling could not only increase productivity for employees and create a happier culture, but could be an opportunity for companies to create cost savings. Across the globe we see this move towards flexible work arrangements being reflected, with working out of office on the rise, and 37% of respondents expecting this trend to continue (with just 4.5% foreseeing a decrease).Types of Tech

How vital is your mobility? 64% of respondents report that their mobile devices make them more productive at work, and 63% (over two-thirds) think their mobile devices help them manage their lives better. Looking just at hours spent, mobile devices play a huge role in people’s daily lives: 1/3 of us spend over 1/3 of our day on these devices, and while people still value ‘disconnected’ time (63%), such devices are obviously valuable to us – I’d wager you’ve felt the sting of forgetting one of these devices before. Why, as an organization, is it important to recognize the expectations and values of this generation mobile group? Despite the fact that this group is only likely to get bigger as we continue along in this uber-connected world, as I’ve discussed in other posts, understanding the values and motivators of your employees – and conveying that you value these too, is a huge part of building a great place to work.

Employers should know that 28.9% (over a quarter of those surveyed in Aruba Network’s research), feel it is their company’s responsibility to provide them with a smartphone or a tablet. Furthermore, 29.2% report that though they would rather buy their own, they see these devices as a workplace necessity. It’s also important to note that the overwhelming majority of respondents want Wi-Fi over wired connectivity. This raises though, an important concern for employers. Organizations should make sure networks are secure and that the correct security measures are in place for employees storing company information on mobile devices.

How #genmobile is your workforce? In the quest to retain talent, do you account for these kinds of expectations? Have you spent any time thinking about how important mobile devices are to you and those around you – a little? a lot? And have you used this insight to avoid the assumption that mobile devices and the high mobility they provide are only valued by younger, millennial employees?

Turns out #GenMobile is a state of mind, not a function of age.

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Filed under Aruba Netoworks, China Gorman, Data Point Tuesday, Mobile Devices, Work Life Balance, Workflex