Tag Archives: AT&T

From the Archives: Job security is the #1 talent attraction magnet. Wait. What?

This was originally published on April 17, 2012.  It’s worth repeating…

In doing some research for a speech I’m giving, I came across The Talent Management and Rewards Imperative for 2012 from Towers Watson and WorldatWork.  It’s chock full of interesting data based on the 2011/2012 Towers Watson North American Talent Management and Rewards Survey and an unpublished Towers Watson 2011 survey of over 10,000 full-time employees in North America on topics such as total rewards, communication and other work-related issues.  Because I’ve been looking at data about the state of the talent pipeline (see Data Points #3, #5, #6), I thought this would be interesting reading.  Little did I know!

A couple of the data points that stood out to me challenge the “conventional wisdom.”  See what you think:

  • Only 11% of organizations have trouble retaining employees generally
  • Fully 68% of organizations identify high potentials, but only 28% inform those employees who have been identified.
  • Organizations underestimate the effect work-related stress and work/life balance have on employee retention, and do not recognized the significance of job security in attracting top talent.

Wait.  What?

It’s the last point that brought me up short.  Look at the chart below.

There are important disconnects between what employees report will attract them into a new job and what employers believe will be important in attracting talent into their organizations.  And if you look at the differing views between employers and high potential performers you’ll be even more surprised.

In all of the writing on this topic that I have seen in the last 18 months, no one else reports the significant importance of job security as part of an organization’s EVP (employee value proposition).  And look how it ranks as #1 for all employees as well as high-potential employees.  #1.

Not meaningful work.  Not alignment with the organization’s mission.  Job security.  Am I the only one surprised by this finding?

Look at the disconnect between the top 5 factors for all employees and employers’ top 5 factors.  Outside of base pay it’s a total mismatch!

On the high-potential performers side, outside of base pay and career development opportunity it’s a total mismatch!

It looks like we’re totally out to lunch when it comes to knowing what’s motivating in terms of EVP and the talent pipeline.  Out. To. Lunch.

In a world that observes the incredible talent acquisition strategies and investments at organizations like Zappos, PepsiCo, Rackspace and AT&T, we’re encouraged to believe that creating cultures of happiness and engagement are what it takes to delight customers and retain employees – high potential or otherwise.  And I chose those organizations because I know the ground-breaking work each is doing in terms of building their talent communities and the engagement of their workforce.  They truly are ground breaking.

It turns out talent attraction may be a bit more mundane than “creating a little weirdness.”

It turns out that some of the basics like job security and base pay still hold huge sway in our workforce.  And I think this is good news.  It gives” regular” employers doing good work and being good to their employees a fighting chance to keep their employees and attract the talent they’ll need going forward.

Basic blocking and tackling.  Basic management competence.  Basic HR.  Can’t get away from them if you want your organization to succeed.



Filed under AT&T, Business Success, Career Planning, China Gorman, Culture, Engagement, HR, Talent Management, Talent pipeline

From Tragedy to Triumph

As an employer, how are you feeling about the epidemic that is our high school dropout rate?  As an employer, how are you evaluating the quality of students who do manage to graduate from high schools in the communities where you have operations?  As an employer, would you like to have educated, motivated, enthusiastic high school graduates lining up outside your employment office ready to start their careers with your organization and committed to making a difference for you, your customers and your community?

If you’re like Verizon, AT&T, Archer Daniels Midland, McDonalds, Apollo Group and many more employers of all sizes, you’re already supporting the work of JAG (Jobs for America’s Graduates) in 32 states and 1,000 communities to provide support to the most at-risk high school students in the toughest high school situations imaginable.

JAG programs this year supported more than 43,000 such students and achieved a 94% graduation rate.  Let me write that again:  JAG programs this year supported more than 43,000 such students and achieved a 94% graduation rate.  In the high schools with the most disenfranchised students:  inner city schools, Indian reservation schools, forgotten rural schools, crime-ridden schools, underfunded schools, JAG is working a kind of magic.

At its Annual Leadership Awards Event last week in Washington, D.C., 300+ JAG student leaders and almost as many of their teachers came together to attend the JAG 2012 National Student Leadership Academy and to celebrate their success in overcoming all the odds stacked up against them. (Here‘s my review of last year’s event.)

Two student leaders took to the podium during the luncheon to talk about their journey “from tragedy to triumph,” as Darnell Willliams described his life experience.  Darnell, currently a college student interning in the South Caroline Department of Employment & Workforce, described how JAG opened a door for him.  “The door had a sign that said One Way:  Up!”

Sage Zephier, a senior from Wagner, SD (which sits in the Yankton Indian Reservation) has a 3.0 grade point average; scored a 26 on the ACT; is a three sport athlete in football, wrestling (state) and track (state) and will attend college in the fall to the study athletic training and psychology.  His journey from tragedy to triumph would truly make you stand up and cheer.

Both Sage and Darnell have battled the worst that a young person could face – and it would be completely expected for them to have fallen between the cracks of social and family services, education systems, tribal systems and community safety nets.  Except someone forget to tell that to Sage and Darnell.  And that someone was the JAG Specialist in their high school.  That’s the person who convinced these two young men – and thousands of other girls and boys – that they mattered.  That they had a future that included education, jobs, financial security, the ability to contribute to their community and the ability to make a difference for others.

In 2012 there are more than 43,000 young people with stories similar to Sage and Darnell who are beating the odds and succeeding in high school and planning to go to college, enter the military or secure a job.  These are kids we would not have expected to make it out of 10th grade, much less graduate from high school.

Since the first high school adopted the JAG program and curriculum 32 years ago, nearly 1,000,000 young people who most likely would have never been able to contribute positively to the economy have graduated from high school, gone to college, served our country in the military and started successful careers – all of which changed the employment and economic trajectory of their families.

So.  As an employer, would you like to have educated, motivated, enthusiastic high school graduates lining up outside your employment office ready to start their careers with your organization and committed to making a difference for you, your customers and your community?

If your answer is yes, then you know what to do.  Get involved with the JAG organization in your state.  Support it financially and sit on its board of trustees.  If JAG isn’t yet in your state, start a conversation with your Governor and get it going!  The contributions you make today to support JAG in your community will come back to your organization in the form of successful students who are ready to commit to your success – and their own success.  Young people like Sage and Darnell.  Trust me:  you’d hire them in a heartbeat!

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Filed under Apollo Group, Archer Daniels Midland, AT&T, China Gorman, High School Graduation Rates, JAG, Jobs for America's Graduates, McDonald's, Talent pipeline, Verizon

AT&T, JAG and the Talent Deficit

In my post yesterday, I suggested that employers will need to start making strategic partnerships with education institutions and economic development organizations, among others, to start dealing with the upcoming acute shortage of workers who have graduated from high school and have some college under their belt.

A great example of this came to my attention yesterday.  On Monday AT&T announced an investment of $250,000,000 over the next five years to improve high school graduation rates.  Here’s how their announcement began:  “ As access to skilled workers becomes increasingly vital to the U.S. economy, AT&T is launching a quarter-billion-dollar campaign to help more students graduate from high school ready for careers and college, and to ensure the country is better prepared to meet global competition.”

Investing in JAG – Jobs for America’s Graduates – is an example of strategic corporate investment in the future of the talent pipeline.  JAG, the most effective program of its kind – is a state-based national non-profit organization dedicated to preventing dropouts among young people who are most at-risk.  In more than three decades of operation, JAG has delivered consistent, compelling results – helping nearly three-quarters of a million young people stay in school through graduation, pursue post-secondary education and secure quality entry-level jobs leading to career advancement opportunities.  The kids in the AT&T Aspire video are great examples of JAG at work in the trenches.

Who wouldn’t hire those kids?

I ended my Data Point Tuesday post yesterday with this imperative:  “The sooner talent acquisition professionals and learning/development professionals in organizations begin to work together on workforce planning and tackling the education deficit, the sooner the talent pipeline will begin to be prepared for 46 million new jobs.”

Looks like AT&T is out in front.  Again!


Filed under Aspire, AT&T, China Gorman, Education Deficit, High School Graduation Rates, JAG, Job Creation, Talent pipeline, Uncategorized