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The Value of Purpose

I’m seeing a trend in the Human Capital Management space wherein vendors/consulting firms are creating mini white papers rather than big research reports. The continuation of “Snack Nation,” I guess. But I like it. For those among us who just don’t have the time to sit down and focus on a lengthy research report, these snackable bits of relevant research and content are helpful. And pwc does a better job than most of serving up helpful content based on current research and analysis.

Take Putting Purpose to Work:  A study of purpose in the workplace (published a year ago). It’s a 14 page, easy to read document that walks the reader through a discussion of the meaning of your organization’s purpose for your employees and what it can mean for your business. As we learn more and more about what drives the younger generations in our economy, there’s no denying that purpose is discussed a great deal in the C-Suite as the War for Talent wages around us.

Data in the report are based on a survey conducted by pwc that included 1,510 full- and part-time employees and 502 U.S. business leaders from 39 industries – from both public and private companies, as well as partnerships, government/state-owned agencies, and non-profits.

“The current era of disengaged, transient talent impacts every aspect of the business, and the need to activate purpose at work has never been more urgent.”

This is the thesis of the report. And it’s hard to argue against it.

The reports argues that the following commitments are critical as leaders create a purpose driven culture:

  • Make purpose accessible
  • Emphasize the human element of purpose
  • Include purpose at the center of your talent strategy

For leaders – including those in HR – the following graphic provides interesting food for thought.

This is a striking disconnect, and one that HR leaders could take the lead in eliminating. It shows that, while there is understanding in the C-Suite regarding the criticality of purpose in business success, there is a lack of will in operationalizing purpose in the business.

What’s the story in your organization? Does the C-Suite believe that your organization’s purpose is central to its success? And if it does, how is it manifested in your employees’ day-to-day lives on the job? Good questions for all leaders whether or not they’re in HR.

Of the five key insights itemized at the beginning of the report, the second really resonates and is a bit of a warning:

“Business leaders tend to focus on the value in defining and illuminating purpose for commercial success. For employees, purpose represents an avenue by which they find personal fulfillment. This disconnect is preventing companies from reaping the comprehensive potential benefit of defining what they stand for as an organization.”

Some food for thought…

 

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Happy 4th of July!

 

 

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Of Job Seekers, Smartphones, and the Election

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Jobvite’s Job Seeker Nation Study for 2016 is out. It’s always an interesting read. (Here’s my post on their 2015 survey.) And this year is no different. There is information on who’s looking, who’s not looking, who’s having a hard time finding a job and who isn’t. There are some fascinating data points. Like most vendor “research,” this report is easy to read and very attractively packaged.

The leading themes are these:

  • the state of work is in flux and today’s job seekers are adjusting to a new reality
  • job seekers are concerned in the short term but optimistic in the long run
  • while nearly 75% of all workers are satisfied with their jobs, two-thirds are still open to new employment
  • jobs in the gig-economy are part of the new normal
  • concern about jobs becoming obsolete due to technology is growing

Jobvite CEO, Dan Finnigan, introduces the report:

“These findings emphasize the fact that the way we look for work, and the way we work, is changing significantly. The gig economy’s rapid growth is remarkable and the data demonstrate that the modern job seeker is now more flexible than ever.”

Two survey areas really caught my attention. The first, reports survey answers that indicate the use of mobile devices in job search means job seeking behavior happens everywhere, all the time:

Jobvite 2016 1

You should no longer assume that colleagues active on their smartphones in meetings are playing games or reading their Facebook feed. They could very well be researching their next employer! Even more troubling is what is happening behind closed doors at the office or in the cubicle farm!

The second survey area that caught my eye, was the section on job seekers and the presidential election. (Not kidding.) As of early February when the survey was fielded, only three presidential candidates had double digit support from job seeker nation:  Hillary Clinton (23%), Donald Trump (21%), and Bernie Sanders (12%). Looking at the demographics of candidate support and then correlating that support to concern that automation will diminish their job/career opportunities is either brilliant or something else. But I found it fascinating:

Jobvite 2016 2

Just when you thought the election couldn’t intrude into any more corners of your life…! But the data are interesting. Look at the demographics and industry sectors. And Hillary supporters are way more concerned that robots will take their jobs than those who feel the Bern. Fascinating.

That’s why I always look forward to the annual Jobvite Job Seeker Nation report. They vary the questions enough to make the results and insights different from year to year, and certainly more relevant. Give the survey a read. I think you’ll enjoy it.

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HR Journey: Talent Management in Singapore and Viet Nam

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Gerry Crispin and I are back at it! We’re joining forces once again to lead a delegation of senior HR leaders on an international recon trip. Last year it was Cuba. (Links to blog posts from the Cuba trip are here, here, here and here.) This year it is Viet Nam and Singapore! These two economies are growing targets of U.S. investment and leaders in both countries are dealing with unique talent challenges. Come along with us as we meet with leaders from business, academia and government to get an up-close and personal introduction to each country. We’re partnering with Nanda Journeys to deliver an extraordinary professional and cultural development experience.

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The experience starts from LAX and is 9 days and 7 nights (crossing the international date line is confusing…) The first stop is Singapore and the second is Ho Chi Minh City (Saigon). Both locations include meetings with HR professionals and the SHRM equivalent there. Next up will be interactions with appropriate government officials and local businesses. Of course cultural activities will be built in so that we’ll feel like we know both the business context and the cultural framework of these southeast Asia business hubs. Click here for the day-by-day agenda.

These HR delegations deliver far more than professional development and cultural learning. You’ll meet and travel with some of the most interesting and accomplished HR leaders around. There’s nothing like traveling internationally with a group of like-minded professionals to expand your own sense of self and profession. You’ll make life-long friends with whom you’ll want to travel again.

Unlike the Cuba trip last year, there will be a Guest Program running side by side with the professional program, so spouses, partners, and other guests are welcome to join you on this grand adventure. The focus of the Guest Program is national history and culture.

Take a look at the itinerary and details. Gerry and I would love to have you join the people who have already signed up. You might want to make your reservation now, because the spots are filling up — and let us know if you have questions.

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Do You Know What Your Candidates Are Thinking? (And I don’t mean Bernie and Donald!)

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It’s here! The 2015 Talent Board North American Candidate Experience Research Report was published a couple of weeks ago. And if you have any interest at all in the relationship between the experience your employment candidates in the application process and your ability to actually hire the right talent, this report is a gold mine! Written by Madeline Laureno and Kevin W. Grossman, it’s a great read and full of useful data points.

As far as research reports go, it’s well laid out, the graphics are strong, and the data are Cand Exp 2015 3incredibly useful. The table of contents breaks out the data into 3 overarching categories:

  • Attract
  • Recruit
  • Hire

And then within each of those three categories, each has the following sections:

  • What Candidates Want
  • What Employers Are Doing
  • A Candidate Experience Case Study
  • Key Recommendations: What CandE Awards Winners Do Better

This is a very useful structure that makes the research actionable. Case studies from CandE Awards winners include Capital One, AT&T, Cumming, Hydro Québec, Comcast, and Sonos. Each of them is full of detail about what they actually do. These are among the most useful case studies I’ve seen in a long time.

The top 10 key takeaways from the 2015 North American CandE Research Report are:

  1. Most employers are not making a first impression with candidates.

  2. Candidates are becoming more sophisticated.

  3. Job boards are not dead.

  4. Mobile apply is still lagging.

  5. Communication with candidates is very weak.

  6. Employers do not offer enough opportunities for candidates to showcase skills, knowledge and experience.

  7. Employers are letting more candidates through the funnel.

  8. Employers are making interviewing more efficient.

  9. Employers are automating the onboarding stages.

  10. Onboarding is still a missed opportunity for the candidate experience.

Here’s a great example of the ease of getting to the useful data from the Attract/What Employers Are Doing section. It opens with this observation, “Employers often have little insight into what the candidates want and what they find valuable.” And follow it up with this chart:

Cand Exp 2015 2

This is pretty interesting and helpful information for organizations who are ready to step up to the challenge of being better and more effective talent attractors. There are a number of these kinds of aha! data points in the report that will not only get you thinking. They’ll get you acting.

The Talent Board is the brain child of Elaine Orler, Ed Newman and, of course, Gerry Crispin. With these three big brains behind the action, it’s no wonder this is such valuable information. I encourage you to download the report here. I’m guessing you’ll make more than one change to your talent acquisition processes as a result.

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HR Challenges vs. Organizational People Priorities

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At Data Point Tuesday we love great graphics. Great graphics can really make a point. They can help people digest complex data points and make sense out of the numbers. Quantum Workplace’s new report, the State of Employee Feedback, does all of these things.

The things I found most interesting about the data, however, were not about the state of employee feedback, but rather about HR’s priorities and their view of organizational people challenges. This report isn’t really about those things, but they’re pretty interesting. Quantum Workplace polled HR professionals in nearly 300 organizations that cover the size spectrum. (No information on industry sectors or geographic location, sadly, but maybe those are being saved for another report.)

The high level, easily consumed findings (and terrific graphics) focus on 5 areas:

  • What are HR teams’ biggest challenges?
  • What will be prioritized in the coming year?
  • What employee feedback strategies and tools have become more or less important?
  • What tactics and strategies are organizations using to measure and improve their employees’ experience?
  • What are the most engaged organizations doing differently?

As a vendor white paper, the report is most focused on discussing findings on issues 3 – 5. While they are all interesting and probably useful as a backdrop, the first two were most interesting to me. They show in great specificity the challenge that is being an HR professional today. This survey’s respondents listed these as their top organizational HR challenges:

Quantum Workplace 1

Interesting that proving the ROI of HR initiatives is in the #3 spot, not the #1 spot. As HR becomes more and more a strategic business function, and less and less an administrative “overhead” function, I would assume that proving the ROI of everything HR does would move to the top of the priority list. That’s how business functions operate

But wait. There’s more. I’m comparing and contrasting that list – of HR challenges – with HR’s self-report of top organizational people strategies:

Quantum Workplace 2

This is as good a list of or organizational people strategies as I’ve seen. No one is probably surprised that Attracting Top Talent is the first organizational priority. And even though there is no common definition of Employee Engagement, no common way to measure it, and no indication that it’s improving anywhere in the world, it’s not surprising that HR folks would put this category in second place for its organization. Talent acquisition and employee engagement are the tip of the spear in all popular business and HR content outlets.

What I’d like to see are the same questions posed to CEOs and CFOs in those same organizations. I’d love to see if those other senior leaders identify the same HR challenges and people priorities in the same order. Call me crazy, but I’ll bet there would be significant differences in both categories and rank order. And that’s my point today. HR talking to itself about HR and people processes is not bad. Better, though, would be HR talking to other business leaders about HR and people processes. I hear anecdotally that this is starting to happen. But the simple fact that Finding an Executive Sponsor is on the list of HR’s top challenges for 2016 tells me it isn’t happening enough.

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Does Your CEO Have a Higher Purpose?

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Each year I look forward to the pwc CEO survey findings. And they’re just out. You can see their top ten findings here.

If you’re in HR you need to know what your CEO is thinking about. What she’s worried about. What keeps him up at night. What she’s planning to tackle in the next several years. And if you don’t have access to your CEO, this survey can help you make sure you’re preparing for what may be coming down the pike. These survey results could help you be brilliant for your organization – and for your CEO.

The top ten issues for 2016 identified by U.S. CEOs in the survey are fascinating. They cover regulation, cyber security, tax reform, doing deals, paying attention to customers, investors, employees – and understanding the organization’s higher purpose. A virtual smorgasbord for HR!

Top issues CEOs are expecting to confront in 2016 include:

  1. U.S. market prospects will outshine the low-growth world

  2. Over-regulation will continue to pose a threat to business growth

  3. Regionalization in trade and divergence in economic models and regulatory frameworks, with threats to open Internet

  4. Customers and other stakeholders will expect business to demonstrate a higher purpose over the coming years

  5. Prospects will improve for laying the groundwork for U.S. tax reform

And, in 2016, U.S. CEOs will plan to:

  1. Strengthen the technology foundation to set their business apart

  2. Do more deals, especially domestically

  3. Hold fast in China, while recognizing the bumps along the way

  4. Anticipate the needs of future customers and other stakeholders

  5. Prepare the Millennials for leadership roles

I’m fascinated that 3 of the top ten land squarely in HR’s court: demonstrating a higher purpose (that’s culture), anticipating the needs of…stakeholders (that’s talent), and preparing Millennials for leadership roles (that’s talent development). If you ever wondered whether or not your CEO thinks about HR, the answer is a resounding YES in 2016.

I’m particularly intrigued with the higher purpose issue. It’s no secret that bringing humanity into the workplace is a topic on the minds of many business leaders. Having CEOs concerned that customers, investors, employees, strategic partners all want in on the higher purpose is pretty darned interesting. What are you doing to help the organization understand and communicate its higher purpose this year?

pwc CEO survey 2016 1

Anticipating the needs of customers and employees is another thought provoking issue. Addressing employee needs like wellness – physical and financial, parental leave, career development, and providing opportunities to contribute to society are clearly articulated needs of today’s U.S. employees. Are you helping your CEO provide options to meet these needs?

And preparing Millennials for leadership roles is front and center, isn’t it? Investing in their development brings a number of benefits to the organization in addition to deepening your leadership bench. Millennials frequently report that learning and skills development are as – or more – important than compensation growth. Many report that they leave their employers in search of learning and growth opportunities. Investment in their leadership development undoubtedly impacts retention in a positive way. Are you beefing up your succession plan and its supporting programs?

pwc CEO survey 2016 2

My guess is that most HR practitioners and leaders are currently thinking about these 3 priorities, among a long list of others. Isn’t it nice to know that your CEO may just be ready to help you tackle these issues?

The bigger question may be, are you ready for your CEO to start asking “what’s the plan?”

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Employee Referrals Are Gold

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And this is why culture matters…

CareerXroads 2015 SOH

In Gerry Crispin and Chris Hoyt’s final Source of Hire lab report, the big headline is that culture matters. They don’t say it, but what they say leaves no doubt. And it’s really no big surprise, really, but CareerXRoads reports that almost 30% of their Colloquium members hire between 26-50% of their candidates from employee referrals.

It’s not hard, folks. As the talent supply continues to tighten up, your own employees are the go-to (and most cost effective source for candidates. And if your employees are looking for a job somewhere else (anywhere but here!), what is the likelihood they’ll refer the best of their connections to your company? You know the answer.

CareerXRoads has been a lone voice in the wilderness touting the value (and high incidence) of employee referrals. This report lays it out clearly, although I’m not sure the word culture is ever mentioned: employees who feel strongly positive about the culture of their organization will invite their friends, family and acquaintances to join them. It’s about the work, the boss, the innovation and collaboration, the communication, the appreciation, the respect. It’s about the culture.

No way around it:  culture matters.

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What Do You Know About the Hourly Workforce?

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Here’s an eye opener:

“As of 2014, hourly workers make up 56.7 percent of the United States workforce. Think about that for a moment. More than half of all people working the U.S. make an hourly wage. That’s 77.2 million workers aged 16 and up. Yet there is little data to be found about the hourly worker. The U.S. Census publishes a total number of hourly workers and breaks that number down by very broad age characteristics, full-time vs. private sector and race. But that’s all. The segment is so ignored that even the monthly unemployment report doesn’t categorize the workforce by salary vs hourly. The U.S. Department of Labor recognizes them only in an annual report on minimum wage workers. To understand the majority of laborers in the United States, we are left to guess.”

redeapp is changing this through the commission of a series surveys and reports from Edison Research. The first, Profile of The Hourly Worker: Demographics, Devices and Disconnection, crossed my desk right before the end of 2015. And it’s pretty interesting.

Redeapp provides private and secure communications platforms that connect companies with their hourly, front-line employees and those without company email access. So they have a vested interest in having a deep understanding of this segment of the workforce. What they’ve found, in some cases, seems counter-intuitive. Like this, for example:

Profile of Hourly Worker 1.png

If the data are to be believed, more than 30% of the U.S.’s hourly workforce has 1-3 years of college or more – with fully 24% having some graduate credits or an advanced degree! I would not have expected that 49% of our hourly worker population would have a 4-year college degree – or a high school degree and some college credits.

Another surprise: email is used by this segment of the workforce multiple times each day in their general work responsibilities. But here’s the rub: only 50% of this segment have an email address provided by their employer. And 42% report that they use their personal email account for work communication either sometimes or often. How many liabilities and risks can we count here?

Given that scenario, this chart becomes very interesting:

Profile of Hourly Worker 2

The risk and control issues that exist in an un-secured corporate communication environment are quite large. Clearly, understanding hourly workers and how to communicate with them is a priority for organizations that employ this segment of the workforce. And perhaps, this segment of the workforce isn’t quite what you pictured.

Take a look at this survey report. It’ll make you think about your communication strategies. In a good way.

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Filed under Big Data and HR, Bureau of Labor Statistics, China Gorman, Corporate Risk Management, Data Point Tuesday, Employee Demographics, Employee Loyalty, Hourly Workers, HR Analytics, HR Data, redeapp, Strategic Workforce Planning, Uncategorized, Workforce Management

Deloitte’s HR Wake Up Call

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This is a re-post of one of the most popular Data Point Tuesdays in 2015. Enjoy!

Deloitte recently released its 2015 Global Human Capital Trends report, their annual comprehensive study of HR, leadership, and talent challenges compiled using data from surveys and interviews taken by 3,300+ HR and business leaders in 106 countries around the world. The report identifies 10 major trends that emerged from the most current research, and cites the capability gap (measuring the distance between the importance of an issue and organizations’ readiness to address it) associated with each, as well as practical ideas for how to help organizations combat theses challenges. Ranked by importance, the top ten talent challenges reported for 2015 are: culture and engagement, leadership, learning and development, reinventing HR, workforce on demand, performance management, HR and people analytics, simplification of work, machines as talent, and people data everywhere.

Deloitte’s data highlight considerable gaps in capability among all 10 trends, with the majority of capability gaps getting larger compared to last year. Global Importance vs. ReadinessLet’s take a look at the top five talent issues for 2015: Culture and Engagement ranked as the #1 issue overall for 2015 (not a surprise to us at Great Place to Work®), barely edging out leadership, which ranked as the #1 issue in 2014. This highlights organizations’ recognition that understanding their culture and focusing on building great cultures is a critical need in the face of a potential retention and engagement crisis. Building Leadership ranks as the #2 talent issue for 2015, with close to 9 out of 10 respondents citing the issue as “important” or “very important.” Despite this, Deloitte’s data show that organizations have made very little progress towards meeting this challenge since last year. Learning and Development jumped to the #3 talent challenge in 2015, up from the #8 spot last year. And while the number of companies rating learning and development as important has tripled since 2014, the readiness to address it has actually gone down (!?). Reskilling HR came in as the 4th most important talent issue for the year, with business leaders rating HR’s performance 20% lower than HR leaders’ ranking (and that is with both HR and business leaders ranking HR performance as low on average). Workforce on Demand was the #5 talent challenge for 2015, with 8 out of 10 respondents citing workforce capability as “important” or “very important” in the year ahead.

Through data analysis and extensive conversations with organizations around the world about these challenges, Deloitte arrived at six key findings that give us a bird’s eye view of how organizations are approaching talent and work:

  1. “ ‘Softer’ areas such as culture and engagement, leadership, and development have become urgent priorities.”
  1. “Leadership and learning have dramatically increased in importance, but the capability gap is widening.”
  1. “HR organizations and HR skills are not keeping up with business needs.”
  1. “HR technology systems are a growing market, but their promise may be largely unfulfilled.”
  1. “Talent and people analytics are a high priority and a tremendous opportunity, but progress is slow.”
  1. “Simplification is an emerging theme; HR is part of the problem.”

Each chapter in Deloitte’s report takes a deep dive view into the 10 talent trends they uncovered through their research with some interested findings. For example (in looking at the #4 trend, reskilling HR) Deloitte notes that nearly 40% of new CHRO’s now come from business, not from HR. Why are CEOs bringing in non-HR professionals to fill the role of CHRO? The answer may lie in their sinking belief in HR’s capabilities and abilities to provide solutions to people-related business problems.HR Performance

Deloitte puts it bluntly: right now HR is just not keeping up with the pace of business, and a reskilling of HR professionals while reinventing the role of HR is becoming critical. This need however, also creates an unprecedented opportunity for HR to play a big role at the highest levels of business strategy. But where do organizations start? Deloitte offers the following advice:

  • “Redesign HR with a focus on consulting and service delivery, not just efficiency of administration. HR business partners must become trusted business advisors with the requisite skills to analyze, consult, and resolve critical business issues.”
  • “Rather than locating HR specialists in central teams, embed them into the business—but coordinate them by building a strong network of expertise. Recruitment, development, employee relations, and coaching are all strategic programs that should be centrally coordinated but locally implemented.”
  • “Make HR a talent and leadership magnet… Create rigorous assessments for top HR staff and rotate high performers from the business into HR to create a magnet for strong leaders.”
  • “Invest in HR development and skills as if the business depended on it… Focus on capabilities such as business acumen, consulting and project management skills, organizational design and change, and HR analytical skills.”

There are very useful insights in this report – as there are every year. But this year the insights also serve as a warning to HR. A warning that it’s losing the confidence of CEOs and other C-Suite executives. That 40% of all CHROs are coming from functions other than HR should be sobering. That the top capability gaps are growing larger, not smaller, should be cause for concern. Without bringing furniture into the conversation, this report is a credible and important HR wake up call!

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