Tag Archives: London

The King of All Social Recruiting

    You know how Howard Stern is the King of All Media? 

     I now declare Bill Boorman King of all Social Recruiting.

I’ve just returned from TruLondon, a social recruiting unconference.  It started on Wednesday with a day of Master Classes – unlike any Master Classes you’ve attended.  These were 45 minute sessions led by experts on topics ranging from Global Diversity (one of the sessions I led) to HR Challenges to  Personal Branding to Case Studies of Rackspace, Hard Rock Café and Zappos (another session I led).  The session leaders presented prepared remarks for 10-15 minutes and then opened the floor to questions and discussion.  Three sessions, sometimes four at a time, gave the attendees a real smorgasbord of learning and opportunities to engage.  Thought leaders and practitioners from all over the world attended, although the U.K. and the U.S. seemed to represent about 85% of the crowd.

On Thursday the real two-day unconference began and the meetings rooms overflowed with energy, expertise and passion for social recruiting.  TruLondon was, quite simply, a happening. 

A couple of words about Bill Boorman, the self-described conference disorganizer, and host to all the track leaders, sponsors and attendees.  He’s like the ring leader at the circus.  He keeps the lions at bay, makes the elephants behave and keeps the horses jumping through flames of fire – all while delighting the crowd.  If the timing isn’t quite as posted, if the speakers’ topics change at a moment’s notice, if a speaker doesn’t show:  no matter.  Our genial host was out in front ensuring that everything ran smoothly.  And it did.  In a manner of speaking.  Because the focus was on engagement not precision of operations.  I rather liked that.

Bill collected an incredible array of talent and expertise from the global social recruiting scene to lead sessions and to participate in the discussions.  In fact, it was hard to tell the experts from the attendees:  everyone was energized and passionate about connecting, learning and sharing.  It was less of a conference and more of a revival meeting.

From my perspective attending TruLondon provided a rich and meaningful experience:

  • I met many social recruiting experts from all over the world with whom I’ve connected through social media but never met face to face
  • I learned so much about the intersection between recruiting, social media and technology – especially what’s happening that’s innovative and bleeding edge
  • I have a much greater understanding about job boards and their role in the employment cycle (thank you, JobSite!)
  • And I have a sense that the confluence of global talent needs, the recruiting function, social media and technology holds great promise for organization leaders as we create sustainable strategies for managing our talent and our talent pipelines
  • And, it was in London, my favorite city in the world

Bill’s Tru Unconferences – coming to a new city every month this year – need to be experienced.  If you are a recruiter – internal or third party, if you are an HR professional, if you are involved in talent communities, heck, if you just want to hang out with smart visionaries and talk one-on-one with thought leaders in this space, you should attend a Tru Unconference.  But come ready to share, to engage, to network, to connect and to participate. 

And leave your notions of what a recruiting conference should be at the door.



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TRU London: Here I Come!

I wrote a lot about HR conferences last year because I spoke at a lot of them.  And because some of them are changing their approaches to engaging their target audiences.  And because I learn a lot at HR conferences.  And because people who attend HR conferences are among the best in the profession.  And they’re fun.

I’m pretty excited that my 2011 HR conference experience is starting next month in London at TRU London 3.  Did I mention it is in London, my favorite city in the world?  Bill Boorman, founder of the TRU unconference movement, invited me to be a track leader as well as to lead a master class prior to the start of the event. 

While I’ve been a speaker at HR conferences that bent the rules (see my post on RecruitFest! last fall), I’ve never actually participated in a true (no pun intended) unconference.  So I’m really looking forward to this. 

I’m not sure what to expect as a track leader, but I’m gearing up for great discussions, divergent points of view, a truly global perspective, and the chance to hear from people way smarter than me about the latest approaches to recruiting.

My master class is going to be focused on tying engagement to recruitment.  In Turning Back the Tidal Wave of Turnover I’ll provide some of the most recent engagement data from leading organizations like Gallup and BlessingWhite and lead a discussion about what the data means as organizations start losing employees to the improving economy and start hiring again. 

I expect to learn a lot from that discussion as well as from the interactions with a great group of track leaders that include thought leaders like Craig Fisher, John Sumser, Laurie Ruettimann, Glen Cathey, and many more big thinkers whom I have not yet met.  Here’s the website to check out the other leaders.

So here’s the deal:  join us in London February 16-18 for TRU London 3.  Sign up here and make your reservations today.  I can’t imagine a better spot to be in the middle of February – or a better group of people with which to learn. 

And did I mention that it is in London?


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