Category Archives: Social Technology

April 30, 2013 · 4:30 am

Recruiting and Social Networking

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SHRM (Society for Human Resource Management) debuted some new survey data at their recent Talent Management Conference in Las Vegas. Published on April 11th, Social Networking Websites and Recruiting/Selection is interesting. And some of the data may not be what you think.

Employers use social networking sites during the recruitment process as tools to recruit candidates who might not normally apply. Expanding their reach to passive candidates, candidates with specific skill sets and candidates in specific geographies, recruiters seem to be very strategic in their use of social networking tactics and sites. I’m not surprised by these data.

Here are some of the findings I found a little surprising:

  • More than half (57%) of employers do not have a formal or informal policy on screening candidates via social networking sites.  

Really? In this age of increasing regulation and compliance, the majority of employers don’t have a policy about using social media to screen candidates? No guidance for recruiters? No guidance for hiring managers? I wonder if this is an “ignorance is bliss” approach or a calculated “we already have policies covering the use of social media at work” approach.

  • Employers that have policies on screening candidates are evenly split (21% each) in allowing or prohibiting the use of social networking sites for screening purposes.

This fascinates me. And it bears watching. There are legal dangers in the offing. Court cases are starting to decide the legal issues involved in using social media sites for applicant screening. And recruiters and HR pros don’t want to end up on the wrong side of this one.

  • About two-thirds of employers never have used or no longer plan to use social networking sites (69%) or online search engines (65%) to screen applicants.

This makes sense given the regulatory environment HR deals with today. And the fact that the courts are just starting to address these issues. However, it’s entirely unrealistic to believe that hiring managers aren’t using social networking sites to screen applicants. I believe that HR isn’t. I don’t believe that hiring managers aren’t.

  • 41% of employers target executive/upper management (e.g. CEO, CFO) when searching for candidates on social media.

This is really surprising and could spell doom for the executive recruiting industry. I would have expected a much smaller percentage of employers would use social networking sites for the recruitment of executives since it’s assumed that most employers turn to executive recruiters to find executive talent like CEOs and CFOs. If the use of social networking/media sites for executive hiring gives employers confidence to recruit executives on their own, a major shift in the executive hiring dynamic could be underway.

I was also interested in the differences in the survey question answers between 2008, 2011 and 2013.  Not only are the percentages changing, the number of respondents is growing, which I believe means that social media is being integrated into more nooks and crannies of HR. Take a look:

Social Networking Websites and Recruiting Selection SHRM 2013

This is interesting on lots of levels. And I look forward to continued growth at the intersection of HR and social technologies.

Hopefully SHRM will field this survey again in 2 or 3 years.

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Filed under Candidate Screening, China Gorman, Data Point Tuesday, HR Data, Recruiting, SHRM, SHRM Survey Results, Social Media, Social Networking, Social Technology

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February 12, 2013 · 4:30 am

Social Technology + Business = Social Business

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Last week we discussed the difference between social media and social technology.  There’s more.

IBM logoThe IBM Institute for Business Value’s report, The Business of Social Business, is full of research and survey data that can help in understanding how organizations are “seeing the value of applying social approaches, internally as well as externally.  Social business can create valued customer experiences, increase workforce productivity and effectiveness and accelerate innovation.”

That’s a mouthful.  But the point is that organizations going beyond counting “Likes” on their Facebook pages and using LinkedIn to recruit new staff members are optimistic about the value of embedding social technology into business processes that enable communication, collaboration and insight into customer, employee, supplier and business partner behavior.  And they’re prepared to invest mightily in social tools that will help them achieve those outcomes.

HR should be particularly aware of two areas that are seeing increased adoption of and investment in social technology – or social business, as IBM defines it:  creating valued customer experiences and accelerating innovation.

Moving far beyond promoting brand awareness on Twitter, Facebook and LinkedIn, social business is becoming embedded in the end-to-end customer experience including lead generation, sales and post-sales service:

Uses of Social Business IBM

Look at the anticipated growth in the use of social technology to create stronger more persistent customer relationships.  Organizations are are preparing to move far beyond marketing applications to sales and services applications.

In HR, we all talk a good game about the need for innovation and collaboration – whether or not we’re talking about social technology.  Many HR professionals are leading these charges within their organizations while the inhabitants of the C-suite are looking for every competitive advantage their employees, suppliers and customers can offer.  The systemic use of social tools to enable communication and collaboration between and among these groups are powering some formidable product/service innovation and HR needs to understand them:

Uses of Social Business 2 IBM

Savvy organizations are using social technology to deepen the customer relationship by customizing the customer experience.  This goes way beyond branding and messaging through social media.

As HR becomes a knowledgeable proponent of social technology and its tools – not just social media – it can become a more relevant partner in their organization’s transformation from a traditional 20th century venture to a 21st century social enterprise.  Clearly that’s where business is heading — social business, that is.

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Filed under China Gorman, Connecting Dots, HR Credibility, IBM, IBM Institute for Business Value, Social Business, Social Media, Social Technology

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February 5, 2013 · 5:00 am

Social Technology vs. Social Media

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In the land of HR,  folks tend to think inside their bubble.   And when it comes to social media, some are early adopters (think using social media for talent acquisition) and many are laggards (think writing policies that keep people from accessing Facebook while at work).

But the truth is that there is so much more to social technology than social media. And HR needs to go to school on this.

I was pleased to attend IBM’s Connect Conference last week.  I was there to get insight into IBM’s acquisition of Kenexa and its commitment to building a Smarter Workforce – the brilliant marketing extension of their Smarter Planet campaign.  Social business is huge.  Social business at IBM is enormous — and growing.

While at the conference, I received a copy of the IBM Institute for Business Value’s report titled, “The Business of Social Business:  What Works and How it’s Done,” that should be required reading for every HR person.   It’s a sort of primer explaining what social technology is and how it is transforming the way businesses are competing in the global marketplace.

Based on survey data from 1,161 respondents and interviews with 21 executives responsible for implementing successful social business practices around the world, this report is easily consumed by non-technical business leaders (that’s you, HR pros) and creates a much larger context for understanding the opportunities that social technology brings to an organization — and that will be coming to your organization soon!

IBM Social Business

Despite Applebee’s and HMV’s unfortunate handling of recent experiences with social media, note that the IBM survey identified three primary areas of social business in which organizations around the world are currently investing:

  • Creating valued customer experiences

  • Driving workforce productivity and effectiveness

  • Accelerating innovation

I found it fascinating that when drilling down into the second bullet point, driving workforce productivity and effectiveness – HR’s domain – the focus was on learning and developing talent, not acquiring it.  There’s a head snap for you.

Take a look at the report and look for more useful information from the IBM Institute for Business Value.  And download the free “IBM IBV” app for iPad and Android from your app store so you don’t miss any new research!

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October 28, 2012 · 4:09 pm

Is HR Mad for Social?

What a week!

Monday and Tuesday in the U.K. at TruLondon; Wednesday in Dublin at the Kelly OCG Talent Strategy Summit; and Thursday and Friday in Amsterdam at the HR Tech Europe Conference. Hanging with HR Professionals from Europe, the Middle East, Asia and North America. Focused on the challenge of increasing the productivity and efficiency of organizations by managing talent better. A global challenge, surely.

The talk at TruLondon was focused on making talent acquisition smarter, more social (because that’s how talent operates today), and more effective. (You can read my take on the conference here.)

The conversation in Dublin was more general, but the use of social technologies was a central thread.

And social was front and center throughout HR Tech Europe – whether it was in keynotes by thought leaders like Thomas Otter, Naomi Bloom, Peter Hinssen  or Josh Bersin, the iHR competition where 6 emerging tech based HR solutions companies vied for the coveted “best new HR tech company,” or as many as 10 (out of 52) breakout sessions that had “social” in their titles.

It made me wonder: is HR mad for social? Every conversation I had in London, Dublin and Amsterdam touched on social – either in discussing conference content or in casual, more personal conversations.  A sample of things overheard:

  • “What a stitch: I just got endorsed for my BBQ skills on LinkedIn.” (not me)
  • “The Twitter stream was rocking during Josh Bersin‘s presentation.”
  • Naomi Bloom said “building/sustaining/deploying social networks to achieve business outcomes, and the business networks of workforce members, are foundational.”
  • Thomas Otter said “mobile devices and social networks are changing the way we work.”
  • “The nexus of Big Data and HR and social will take us to a whole new level of strategic impact.”
  • “Talent Acquisition and Learning and Development are outliers in the world of HR when it comes to early adoption – especially in the social and mobile arenas.”

Frankly, I knew for sure that HR is mad for social at HR Tech Europe when a session leader, a senior HR leader from a French firm, used an image of a kitten with the following caption: “please adopt me.” (HR + kittens = done deal.)

I don’t think that focusing on social technologies to help support HR in making bigger impacts in talent management challenges is a bad thing. We just have to ensure that we are being data-based and  strategic and not just focusing on the next new shiny object. We must ensure that any new solution we introduce into our organizations does 3 things:

  • Strengthens the relationships between employees and their managers, employees and customers, and employees and senior leadership
  • Is based on, collects and produces actionable data
  • Links with the talent strategy – which is rooted in the business strategy

Unless the myriad of solutions coming to the HR/Talent marketplace with social features can do those three things, they may well be just shiny objects mewling like kittens to be adopted.

Unless the myriad of solutions coming to the HR/Talent marketplace with social features can do those three things, they’ll do nothing to increase HR’s ability to lead the necessary strategic  workforce and talent planning actions.

Unless the myriad of solutions coming to the HR/Talent marketplace with social features can do those three things, HR won’t be able to fund them, much less implement them.

The discussions in London, Dublin and Amsterdam were engaging – whether in casual conversation or from behind the podium – and will lead the way for increasing HR’s impact on business performance and growth. And that’s just where HR needs to play:  improving business performance through the greater productivity of talent.  If that isn’t the focus, then social becomes a distraction and a waste of time, energy and money.

Then we won’t be mad for social – we’ll be mad at social. And rightfully so.

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