Category Archives: Social Media

It’s All About the Recruiters

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Jobvite’s annual Recruiter Nation Survey is out today. In its eighth year, the survey was conducted in July 2015 and completed by 1,404 recruiting and human resources professionals in a wide range of industries.

Much of the survey data is not surprising: use of social media tools by recruiters is strong and growing; referrals are still the most effective source of quality hires; hiring activity is up; the hunt for talent will remain or get more competitive in the next 12 months. No surprises here.

Here’s a surprise, though: only 4% of recruiters DON’T use social media tools in the recruiting process. But the tools used go way beyond Linkedin, Facebook and Twitter.

Jobvite 1 Sept 2015

While referrals continue to be the most effective source of good hires, the frequency that other sources provide similar results is interesting. It looks like job boards are the Scott Walker of candidate sources – they started out strong (57% of recruiters reported using them in the 2009 report) but are fading as time passes.

Jobvite 2 Sept 2015Buried on the last page of the survey analysis is some data that I found interesting having to do with what recruiters are putting in their budgets. With the rise of the RPO sector, and a seemingly robust executive search/staffing sector, only 13% of recruiters are increasing their spend in the use of outside agencies. That seems counterintuitive to me. Employment branding is the other category surprise with fully 46% of internal recruiters increasing their spend. That verifies that employment branding is a thing.

Jobvite 3 Sept 2015There are lots of vendor whitepapers out there. Many do a good job of sharing useful data and analysis that prove to be useful at the practitioner level while burnishing their corporate brand. This one does both. It also has some pretty terrific graphics and the visual style is engaging. It’s 16 pages long and is a quick read. Download it here.

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Filed under China Gorman, Data Point Tuesday, Employee Referrals, JobVite, Recruiting, Recruiting Technology, Social Media, Social Recruiting

Recruiting and Social Networking

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SHRM (Society for Human Resource Management) debuted some new survey data at their recent Talent Management Conference in Las Vegas. Published on April 11th, Social Networking Websites and Recruiting/Selection is interesting. And some of the data may not be what you think.

Employers use social networking sites during the recruitment process as tools to recruit candidates who might not normally apply. Expanding their reach to passive candidates, candidates with specific skill sets and candidates in specific geographies, recruiters seem to be very strategic in their use of social networking tactics and sites. I’m not surprised by these data.

Here are some of the findings I found a little surprising:

  • More than half (57%) of employers do not have a formal or informal policy on screening candidates via social networking sites.  

Really? In this age of increasing regulation and compliance, the majority of employers don’t have a policy about using social media to screen candidates? No guidance for recruiters? No guidance for hiring managers? I wonder if this is an “ignorance is bliss” approach or a calculated “we already have policies covering the use of social media at work” approach.

  • Employers that have policies on screening candidates are evenly split (21% each) in allowing or prohibiting the use of social networking sites for screening purposes.

This fascinates me. And it bears watching. There are legal dangers in the offing. Court cases are starting to decide the legal issues involved in using social media sites for applicant screening. And recruiters and HR pros don’t want to end up on the wrong side of this one.

  • About two-thirds of employers never have used or no longer plan to use social networking sites (69%) or online search engines (65%) to screen applicants.

This makes sense given the regulatory environment HR deals with today. And the fact that the courts are just starting to address these issues. However, it’s entirely unrealistic to believe that hiring managers aren’t using social networking sites to screen applicants. I believe that HR isn’t. I don’t believe that hiring managers aren’t.

  • 41% of employers target executive/upper management (e.g. CEO, CFO) when searching for candidates on social media.

This is really surprising and could spell doom for the executive recruiting industry. I would have expected a much smaller percentage of employers would use social networking sites for the recruitment of executives since it’s assumed that most employers turn to executive recruiters to find executive talent like CEOs and CFOs. If the use of social networking/media sites for executive hiring gives employers confidence to recruit executives on their own, a major shift in the executive hiring dynamic could be underway.

I was also interested in the differences in the survey question answers between 2008, 2011 and 2013.  Not only are the percentages changing, the number of respondents is growing, which I believe means that social media is being integrated into more nooks and crannies of HR. Take a look:

Social Networking Websites and Recruiting Selection SHRM 2013

This is interesting on lots of levels. And I look forward to continued growth at the intersection of HR and social technologies.

Hopefully SHRM will field this survey again in 2 or 3 years.

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Filed under Candidate Screening, China Gorman, Data Point Tuesday, HR Data, Recruiting, SHRM, SHRM Survey Results, Social Media, Social Networking, Social Technology

Social Technology + Business = Social Business

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Last week we discussed the difference between social media and social technology.  There’s more.

IBM logoThe IBM Institute for Business Value’s report, The Business of Social Business, is full of research and survey data that can help in understanding how organizations are “seeing the value of applying social approaches, internally as well as externally.  Social business can create valued customer experiences, increase workforce productivity and effectiveness and accelerate innovation.”

That’s a mouthful.  But the point is that organizations going beyond counting “Likes” on their Facebook pages and using LinkedIn to recruit new staff members are optimistic about the value of embedding social technology into business processes that enable communication, collaboration and insight into customer, employee, supplier and business partner behavior.  And they’re prepared to invest mightily in social tools that will help them achieve those outcomes.

HR should be particularly aware of two areas that are seeing increased adoption of and investment in social technology – or social business, as IBM defines it:  creating valued customer experiences and accelerating innovation.

Moving far beyond promoting brand awareness on Twitter, Facebook and LinkedIn, social business is becoming embedded in the end-to-end customer experience including lead generation, sales and post-sales service:

Uses of Social Business IBM

Look at the anticipated growth in the use of social technology to create stronger more persistent customer relationships.  Organizations are are preparing to move far beyond marketing applications to sales and services applications.

In HR, we all talk a good game about the need for innovation and collaboration – whether or not we’re talking about social technology.  Many HR professionals are leading these charges within their organizations while the inhabitants of the C-suite are looking for every competitive advantage their employees, suppliers and customers can offer.  The systemic use of social tools to enable communication and collaboration between and among these groups are powering some formidable product/service innovation and HR needs to understand them:

Uses of Social Business 2 IBM

Savvy organizations are using social technology to deepen the customer relationship by customizing the customer experience.  This goes way beyond branding and messaging through social media.

As HR becomes a knowledgeable proponent of social technology and its tools – not just social media – it can become a more relevant partner in their organization’s transformation from a traditional 20th century venture to a 21st century social enterprise.  Clearly that’s where business is heading — social business, that is.

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Filed under China Gorman, Connecting Dots, HR Credibility, IBM, IBM Institute for Business Value, Social Business, Social Media, Social Technology

Social Technology vs. Social Media

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In the land of HR,  folks tend to think inside their bubble.   And when it comes to social media, some are early adopters (think using social media for talent acquisition) and many are laggards (think writing policies that keep people from accessing Facebook while at work).

But the truth is that there is so much more to social technology than social media. And HR needs to go to school on this.

I was pleased to attend IBM’s Connect Conference last week.  I was there to get insight into IBM’s acquisition of Kenexa and its commitment to building a Smarter Workforce – the brilliant marketing extension of their Smarter Planet campaign.  Social business is huge.  Social business at IBM is enormous — and growing.

While at the conference, I received a copy of the IBM Institute for Business Value’s report titled, “The Business of Social Business:  What Works and How it’s Done,” that should be required reading for every HR person.   It’s a sort of primer explaining what social technology is and how it is transforming the way businesses are competing in the global marketplace.

Based on survey data from 1,161 respondents and interviews with 21 executives responsible for implementing successful social business practices around the world, this report is easily consumed by non-technical business leaders (that’s you, HR pros) and creates a much larger context for understanding the opportunities that social technology brings to an organization — and that will be coming to your organization soon!

IBM Social Business

Despite Applebee’s and HMV’s unfortunate handling of recent experiences with social media, note that the IBM survey identified three primary areas of social business in which organizations around the world are currently investing:

  • Creating valued customer experiences

  • Driving workforce productivity and effectiveness

  • Accelerating innovation

I found it fascinating that when drilling down into the second bullet point, driving workforce productivity and effectiveness – HR’s domain – the focus was on learning and developing talent, not acquiring it.  There’s a head snap for you.

Take a look at the report and look for more useful information from the IBM Institute for Business Value.  And download the free “IBM IBV” app for iPad and Android from your app store so you don’t miss any new research!

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Filed under China Gorman, Connecting Dots, Early Adoption, IBM, IBM Institute for Business Value, Social Media, Social Technology

What a Difference 3 Years Makes!

Three years ago in at its Annual Conference in New Orleans SHRM took a tiny, tentative baby step into the land of Social Media by fielding a concurrent session on HR Blogging.  It was called “HR Bloggers: who are they and why should I care?”  Four HR bloggers, 2 SHRM members and two (then) non-SHRM members) were featured in a panel discussion.  There was only one guideline:  no cussing.

The panelists, Kris Dunn (www.hrcapitalist.com), Lance Haun (www.lancehaun.com), Jessica Lee (www.fistfuloftalent.com) and Laurie Ruettimann (www.thecynicalgirl.com), spoke in language not recognized by most HR professionals about social media, tweeting and social community.  The most interesting part of the conversation to me was the discussion on whether or not bloggers should be held to commonly accepted journalistic ethical standards.

Also noteworthy about this session was the fact that it was live-streamed, a first-ever event at a SHRM conference.

And that was it. Well, if tentatively, received.  Tiny baby steps.

Flash forward 3 years and WOW!

A micro site on the SHRM website dedicated to the conference experience called The Buzz.

A social media lounge for bloggers – and there are lots of them.  The Hive – a 3,000 square foot social media hub/genius bar/meeting spot/training ground – prominently positioned and staffed by true HR social media experts to help attendees get started in social media or get more effective at social media.

Want to set up a Twitter account?  They’ll help you do it on the spot.  Want to change your FaceBook profile? They’ll help you do it on the spot.  Can’t figure out how to share a profile on LinkedIn?  They’ll help you do it on the spot.  Want to fill out your profile on SHRMConnect and get started?  They’ll help you do it on the spot.

Curtis Midkiff (@SHRMSocMedGuy), head of SHRM’s social media efforts has conceived and produced a brilliantly elegant approach to adding social media to the fabric of the conference experience.  If you’re a newbie, his team at The Hive will get you started.  If you’ve started but need help reaching the next level, his team at The Hive will get you there.  If you’re an expert, you’re welcome in the social media lounge – but beware. You will feel honor-bound to write a blog post and publish it immediately.  (Sort of like this one.)

Couple these efforts with free WiFi connectivity in the convention center and you have a benchmark, 21st century social media enabled conference.  Well done, Curtis and team.  Well done!

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Filed under Conferences, HR Conferences, SHRM, SHRM Annual Conference, Social Media, The Hive

Am I Rich, or What?

You know what?  I like gifts.  Especially this time of year.

And Social Media has been the gift that keeps on giving – all year this year for me.  It has enabled me to connect with some pretty inspiring people in 2010.  Through Twitter, FaceBook, LinkedIn and my blog, www.chinagorman.com, I’ve “met” hundreds of smart, interesting and committed HR professionals.  I count myself one lucky gal.

The real gift, though, is taking these relationships beyond the social media channel.  Talking with people on the phone – or, better yet, meeting face-to-face.  And I got to do that with some pretty special people this year.  People that I now count as friends not just contacts.  People with whom I have a real relationship.  People who have provided support, information, wise counsel and friendship.  The real gift.

These are the folks I connected with face-to-face in 2010 for the first time and who have inspired me:

  • Steve Boese                     Genius behind HR Happy Hour
  • Susan Burns                   “They were people before they were   resumes.”
  • Matt Charney                 Social media maven
  • Joni Doolin                      Business intel + people metrics = brilliance
  • Joe Gerstandt                “Fly your freak flag proudly”
  • Paul Hebert                     Neo Thought generator
  • Maren Hogan                 Community manager to the HR stars
  • Chris Hoyt                        Pepsi’s secret recruitment weapon
  • Charlie Judy                    Brave HR pro who speaks the truth
  • Jason Lauritsen             Epitome of walking the talk
  • Trish McFarlane            Role model for HR pros. In every way.
  • Jessica Miller-Merrell  Trail blazer in the world of HR and social media
  • Shauna Moerke              Real genius behind HR Happy Hour
  • Jamie Naughton            A CHRO or a CEO in 10 years:  her choice
  • Jason Seiden                    Teaching us we should all fail spectacularly
  • John Sumser                    Ranker of influence and predictor of disruption
  • William Tincup               The real deal. In every category.
  • Sarah White                    “Social media is not real.”

Am I rich, or what?

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Filed under Relationships, Social Media

Unemployed…and grateful

Trish McFarlane wrote a post over at HRRingleader a couple of weeks ago about gratitude.  I loved that post.  Not because she mentioned me, but because I know what a powerful force for good gratitude is. 

And she got me thinking about my life and the gratitude I feel every day for the people in my life, the experiences I’ve had and the extraordinary life I’ve led.  I’ve been afforded opportunities that a middle class kid who grew up in a small town in Michigan couldn’t even begin to imagine.  My parents instilled in me the belief that I could do anything – but not even they could have conceived of the path my life would take.

 My grandparents made it possible for me to attend an outstanding boarding school when the school system in my town was nearly broke and broken.  I was able to excel at an equally outstanding small liberal arts college and made friends that last today.  I met and married my soul mate who has provided love, support and more fun than should be legal for almost 30 years. 

As my career unfolded it has afforded me the opportunity to lead teams of gifted professionals, to travel the world to support my organizations and to work alongside some pretty impressive intellects housed in some of the finest people I’ve ever met.  I’ve served on the boards of several non-profit organizations that are making real differences in our world and I’ve been blessed by involvement in my faith community.

 Most recently I’ve been filled with wonder and gratitude for the way my community of friends have been supporting my job search.  It’s hard to make an executive transition these days.  It’s easy to feel like a tiny sliver in a bad pie chart.  The news is never positive about job growth and the messages from the press seem to target job seekers with ever more depressing reasons why we’ll never find our next situation – or if we do, how drastically under employed and unfulfilled we’ll be.

 But you know what?  My friends and professional network are incredible.  They keep me focused on a positive outcome.  They send me leads.  They introduce me to their colleagues.  They introduce me to executive search firms.  And they give me encouragement. 

 And you know what else?  I’ve never met some of these folks face to face.  We’ve connected through social media – and I don’t just mean LinkedIn.  We comment on each others’ blogs.  We tweet.  We email each other.  And we talk to each other on the phone.  And when they’re in town they call and we get together.  Sometimes for the first time.

 I know how powerful gratitude is.  It can change your health.  It can change your job.  It can change your life.  And I’m sitting here in my beautiful home office, with my sweet dog next to me and my amazing husband down the hall and I’m grateful.  Grateful for all the good in my life.  Grateful for all the good people in my life.  Grateful for all the opportunities I’ve had and will continue to have to do good in my life and make a positive difference.  And thinking that, even without a job, I’m amply employed.  And unspeakably grateful.

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Filed under China Gorman, Gratitude, Social Media