Tag Archives: HR

April 1, 2014 · 10:26 am

Streaming Live: 2014 Great Place to Work Conference®!

Data Point Tuesday

I’m going to deviate from my normal Data Point Tuesday this week to offer you an invitation to attend the streaming keynote sessions from our 2014 conference. The 2014 Great Place to Work® Annual Conference kicks off this Thursday in New Orleans, and we’re very excited to share some of the great learning opportunities of the conference virtually! This year’s conference has sold out with 1,150 registered attendees from more than 400 companies. 39 out of our 45 keynote speakers and concurrent session leaders are business leaders (20) and senior HR practitioners (19). This is the only national event that teaches, inspires and connects professionals across industries and functions to strengthen workplace culture through building trust.

We’re thrilled to bring a packed agenda with a wealth of engaging speakers to those attending in New Orleans this year. If you’re not attending however, don’t worry! We will have free live streaming of our conference keynote sessions here this Thursday and Friday (April 3rd and 4th). Our keynote speakers this year include Bill Emerson, CEO of Quicken Loans, Terri Kelly, President and CEO at W.L. Gore & Associates, Victoria B. Mars, Member, Board of Directors at Mars, Inc., Blake Nordstrom, President at Nordstrom Inc., and Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior at the Graduate School of Business at Stanford University. We’re very excited to allow all of you to join us virtually and we hope you’ll take advantage of a great opportunity to take away actionable ideas and learn about best practices from experts at companies recognized for building trust, pride and camaraderie in the workplace! See you there!

Watch the 2014 Great Place to Work® Conference Keynotes Live Here

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March 25, 2014 · 4:30 am

Longing for Leadership

Data Point Tuesday
Last week I discussed one of the trends (reskilling HR teams) called out in Deloitte’s annual Global Human Capital Trends Report for 2014. Recently released and influenced by the work of Bersin by Deloitte, the report examines 12 trends that represent the way employees today are driving their organizations to innovate and transform human capital practices. The report, as usual, is full of interesting data on human capital management trends and observations about the impact of those trends. It is definitely worth a read.

This week I’d like to look at another top talent issue facing organizations around the world as identified by Deloitte: leadership. Leadership is cited as the number one talent issue organizations today face, with 86% of respondents surveyed citing leadership as “urgent” or “important”. This is compared with a meager 13% of the same respondents that claim they are doing an excellent job developing leaders at all levels. So of all the trends discussed in Deloitte’s survey, this marks the largest “readiness gap”. Developing the next generation of leaders is urgent, yet very few report meeting the challenge.

When it comes to organizational strategies, most are requiring some significant tweaks due to the increasingly global, tech-savvy, interconnected, and diverse people that are the 21st century workforce, and leadership development is not exempt from this. Organizations are facing challenges such as developing multiple generations of leaders – not just Millennials, developing leaders with high flexibility and global fluency, and ensuring that leaders have the skills to understand and adapt to rapidly changing technologies. Essentially, leadership is taking on a much broader meaning than it did previously, where it may have described simply developing the next CEO or company C-Suite executive.

Looking at responses from executives who participated in Deloitte’s survey paints a clear picture of perceived leadership gaps. 66% reported believing that they are “weak” in their ability to develop Millennial leaders and just 5% rated themselves as “excellent”. Additionally, 51% of executives have little confidence in their ability to maintain clear, consistent, succession programs and just 8% feel they have “excellent” programs to build global skills.

Global Human Capital Trends Report for 2014It becomes clear then that as the global recovery continues to strengthen and organizations start to execute on growth strategies, that these gaps can only be filled by intentional focus and commitment to leadership development and training programs at all levels. Deloitte’s report suggests that companies should start by engaging their own top executives to develop leadership strategies and actively participate in them; refresh previous leadership strategies to link with evolving business goals; and implement a unique leadership program. They recommend that organizations focus on three aspects for developing leaders: developing at all levels, developing global leaders locally, and developing a succession mindset.

If companies want to grow in a global world, they need to grow global leaders. And Deloitte’s research shows clearly that this doesn’t happen accidentally.

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March 18, 2014 · 4:30 am

Business Leaders Don’t Think HR is Up to Snuff

Data Point Tuesday

Deloitte’s annual Global Human Capital Trends Report for 2014 is out. Influenced by the work of Bersin by Deloitte, it examines 12 trends that represent the way employees today are driving their organizations to innovate and transform human capital practices. The report, “Global Human Capital Trends 2014: Engaging the 21st Century Worker” surveyed 2,532 business and HR leaders in 94 countries around the world over several months, also drawing upon past research on global business challenges in HR, leadership, and talent management. The result of the report is a wealth of data on human capital strategies in the 21st century workplace that can be examined for perspective and insight into our own organizations and strategies. The year’s 12 critical human capital trends were categorized into three broad categories. “Transform and Reinvent” examines the need to reskill HR teams, capitalize on cloud based HR tech, implement HR analytics as a means to achieving business goals, and create a global HR platform that is robust and flexible enough to adapt to local needs.

So. Reskilling HR teams. Really? Why is this a critical trend? According to the report, less than 8% of HR leaders have confidence that their teams have the skills needed to meet the challenge of today’s global environment and consistently deliver innovative programs that drive business impact. Business leaders unfortunately corroborate this statistic, with 42% believing that their HR teams are “underperforming” or “just getting by”. This is compared to the 27% of business professionals who rate HR as excellent or good when assessing HR and talent programs. At a time when CEO’s are reporting human capital strategies as one of the top priorities for growth, it’s important that HR departments have the skills necessary to acquire, develop, and retain top talent as well as engage employees at all levels. And with a workforce that is increasingly global, tech-savvy, highly connected and demanding, HR departments face the challenge of doing all of this with increasingly creative strategies that meet the needs of this 21st century workforce. While such skills are highly necessary, the statistics indicate that HR departments are not as equipped with them as organizations would like.

Of further interest, Deloitte’s report discusses how many organizations are reporting seeing a “disruption” of the CHRO role in their organizations. This disruption consists of a refocusing HR as a “business contribution” function with deeper skills in data/analytics as well as MBA-level business capabilities. When it comes to organizations’ readiness to respond to the 12 global human capital trends there is a discrepancy between business professionals’ and HR professionals’ perceptions. For the five most urgent trends identified (leadership, reskilling HR, global HR and talent management, retention and engagement, and talent and HR analytics) business executives report that their companies are less ready to address these issues than HR leaders report. For the issue of reskilling HR, 48% of business respondents reported that HR is “not ready,” compared to 36% of HR respondents.

Deloitte’s report links this perceived lack of HR skills to some basic attributes such as the fact that many organizations do not invest in developing the business skills of their HR teams and to the fact that more than 70 percent of all HR professionals enter the field without a specific degree or certification in business or human resources. Of respondents surveyed from Deloitte’s report, 43% stated that their companies are “weak” when it comes to providing HR with appropriate training and experiences.

While disappointing, data like this are great because they clearly identify perceived areas of weakness and allow organizations to challenge their own programs and strategies for HR, as well as draw conclusions more specific to their organization and strategies for transforming, reinventing, and reskilling the HR team.

The bad news? Business leaders think HR isn’t up to the people challenges of the 21st century. The good news? Now we know and can get to work!

Deloitte Human Capital Trends 2014

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December 10, 2013 · 4:30 am

The B2T Revolution

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Employees (And Prospects) Are Consumers When it Comes to HR Technology

Mobile devices and apps are no longer the hot new craze. The B2C (Business-to-Consumer) sectors have taken care of that. Mobile devices have become an essential item for communication and internet access, and as Cisco reports, by the end of this year (in three weeks!) the number of mobile-connected devices will exceed the number of people on earth. By 2017, it’s predicted there will be nearly 1.4 mobile devices per capita. We’re now seeing companies like Lenovo, the world’s largest PC maker, selling more mobile devices than PCs. And as you’re undoubtedly aware, smartphones are a huge part of this mobile device equation. The growth of smart phone usage in 2012 was 81% and has only increased since. We’re using our smartphones for MUCH more than phone-calls though. Downloading applications, checking email, accessing the internet, getting directions, making dinner reservations, paying for purchases and meeting Mr./Ms. Right are just a few examples of ways smart-phones and mobile devices are being used today by people all ages from all walks of life. The bottom line is people are living their lives on mobile. And as long as the product is intuitive, easy to use and fast, the potential for success on mobile devices is huge.

HR Technology applications are no exception. A 2013 Mobile Consumer Report from Nielsen found that 82% of U.S smartphone users browse the web on their smartphone, and 63% use smartphones for social networking sites like LinkedIn, Facebook, and Twitter. According to Talent Management Headquarters, one billion (1,000,000,000) job searches are conducted on mobile devices each month! Mobile recruiting is well on its way to being the next big thing for talent acquisition. This makes sense when we consider that we can use mobile devices during short moments of down time, on a bus or during a lunch break.  As career sites and job postings become increasing mobile friendly, it’s likely that both passive and active job seekers will turn to their mobile devices before they turn to their desktop to hunt for jobs or job search related information.  And mobile recruiting offers organizations the benefit of exposure to job seekers who may not own or be frequent users of computers.

More importantly, with so many employees working from mobile devices, it has become increasingly critical for employers to provide HR information through vendors with easy to use, native mobile apps. Perhaps this is the new focus:  B2T – Business to Talent! Mobile HR applications offer employees (as well as HR managers) instantaneous interaction and engagement with HR Data like payroll and benefits information, recruiting/talent acquisition services, performance/goal management, and time and labor information – even more so than using a laptop or desktop. And in the day and age when all of us are used to instant access when we are living our non-work related lives, having these important processes and data easily accessible are becoming a must-have not a nice-to-have. In 2011, the ADP Research Institute looked at how mobile technology could make HR mobile solutions a game-changer. Respondents reported a significant benefit in using HR mobile solutions, citing improved workforce satisfaction, improved real time decision making, and improved workforce productivity. So the B2T revolution is here.

Mobile technology has revolutionized much in our lives and for HR leaders and employees there is more change to come. User friendly HR applications for mobile devices will prove an effective way to increase efficiency for managers and employees, just as the popularity of job searching on mobile devices will undoubtedly impact how we recruit. Communicating with talent – current and future – via mobile really could be a game changer for employers, employees, job seekers and HR technology providers.

The B2T bottom line:  employees are consumers. And they expect to have consumer-like experiences with the technology and software at work and about work. And if you aren’t providing it for them, they’ll likely use their smartphone to find another employer!

Mobile-Enabled Process Adoption

*This post is part of SilkRoad’s first annual #HRTechTrends Blog Carnival. A recap of all participants will be posted on SilkRoad Ink on December 20, 2013.

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June 4, 2013 · 4:30 am

Deeply Disengaged

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DeeplyDisengaged-thumb-300x295-177582Last week a guest poster wrote an anonymous letter that was posted on the U.K. ExpertHR blog. This U.K HR professional is “at the end of their tether” and writes a very transparent and poignant piece about the reasons for their massive professional disengagement and personal sadness at their lot. The publishers suggested that others might respond with guidance for the writer and the responses were numerous and detailed. The post and its responses created a robust and fascinating discussion.

And everyone – except one responder – totally missed the point. Totally. The discussion focused on whether or not Deeply Disengaged should “stay and fight” or quit and find a more conducive employer. Ugh!

Deeply Disengaged says that their “work every day is focused around making the workplace a better place to be for employees… To me, ensuring people are at the centre of everything you do is fundamental to being successful in all other areas. It is the foundations on which everything must be based.”

But the bottom line of the post is this:  “The powers that be don’t value the work that I am doing.” The old (ugh) furniture lament. (See my post here if you aren’t familiar with the furniture lament.)

I’ll bet it’s true. I’ll bet the powers that be don’t value the work that Disengaged is doing because Disengaged don’t know the value of the work they’re doing.

So here’s the real, hard truth – for Deeply Disengaged and all the responders:  HR needs to be focused on making the organization more efficient and productive leveraging the organization’s most costly resource, people. HR’s work needs to start with the organization’s strategic and business plans and deliver solutions that enable the successful growth of the enterprise. In other words, HR needs to be focused on the business!

Deeply Disengaged lists a number of supposed outcomes from his/her work:

  • Feedback is now two-way and things are improving fast
  • Retention of employees has increased significantly
  • Retention of candidates in the recruitment process has increased
  • Speed of work output and completion has risen
  • I could talk and talk about the things I am doing and results that we have seen but you get the picture…

I have to take a step back and say, Really? You wrote some nice stuff there, but nothing quantifiable.

I have to take a step back and ask, how do you know your outcomes if you don’t (or can’t) quantify them. And if you can quantify them and you don’t talk about them, why would a business leader listen to you?

I’m skeptical because in the entire post there was not one number. Not one. How can you talk about the value of the work you’re doing without numbers? Seat at the Table NotWithout percentages of increase or decrease, without dollars (or in this case, pounds)  saved, without numbers of days saved…

And that’s the challenge for HR – all over the world:

  • To leave behind “banging on about how these areas can hit the bottom line” and focus instead on providing clear, evidence-based business cases that are linked to the strategic plan.
  • To leave behind doing things “because I believe it can and will make a difference” and start doing things that the business requires and be able to prove it with data – including numbers.
  • To leave behind being “focused around making the workplace a better place to be for employees” and leading the effort to ensure the culture and values actually enable the achievement of the strategic plan.

I’ll bet that Deeply Disengaged is more of a business thinker than they know. If they really are working on improving business processes and outcomes the way they describe, they must know something about how business works, how business leaders speak, how business decisions are made and how resources are distributed. The question becomes, why aren’t they stepping up to the plate to act like a business leader with deep HR expertise rather than the disrespected HR functionary that the organization has to put up with?

It’s a troubling question. And frankly, it’s one of the reasons I started the Data Point Tuesday feature here at http://www.chinagorman.com. To provide data- and research-based sources that will help HR professionals move up from HR functionary to business leader with HR expertise.

I feel for Deeply Disengaged. Being disrespected is the pits. But quitting is not the answer – because the same thing will happen in the next job, and the next, and the next. Until the perception of HR professionals as functionaries changes to business leaders with HR expertise, this won’t go away. And the only way to change that perception is for HR professionals to start to behave like business people, to speak the language of business people, and to become comfortable with numbers, data and research. The only way for Deeply Disengaged’s experience to change is for them to start to behave like a business person.

It’s not easy – but it’s also not hard. Because I truly do believe that most HR people really can be business people — because they do know business. They just aren’t comfortable with that. Yet.

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January 29, 2013 · 4:30 am

From the Archives: Job security is the #1 talent attraction magnet. Wait. What?

This was originally published on April 17, 2012.  It’s worth repeating…

In doing some research for a speech I’m giving, I came across The Talent Management and Rewards Imperative for 2012 from Towers Watson and WorldatWork.  It’s chock full of interesting data based on the 2011/2012 Towers Watson North American Talent Management and Rewards Survey and an unpublished Towers Watson 2011 survey of over 10,000 full-time employees in North America on topics such as total rewards, communication and other work-related issues.  Because I’ve been looking at data about the state of the talent pipeline (see Data Points #3, #5, #6), I thought this would be interesting reading.  Little did I know!

A couple of the data points that stood out to me challenge the “conventional wisdom.”  See what you think:

  • Only 11% of organizations have trouble retaining employees generally
  • Fully 68% of organizations identify high potentials, but only 28% inform those employees who have been identified.
  • Organizations underestimate the effect work-related stress and work/life balance have on employee retention, and do not recognized the significance of job security in attracting top talent.

Wait.  What?

It’s the last point that brought me up short.  Look at the chart below.

There are important disconnects between what employees report will attract them into a new job and what employers believe will be important in attracting talent into their organizations.  And if you look at the differing views between employers and high potential performers you’ll be even more surprised.

In all of the writing on this topic that I have seen in the last 18 months, no one else reports the significant importance of job security as part of an organization’s EVP (employee value proposition).  And look how it ranks as #1 for all employees as well as high-potential employees.  #1.

Not meaningful work.  Not alignment with the organization’s mission.  Job security.  Am I the only one surprised by this finding?

Look at the disconnect between the top 5 factors for all employees and employers’ top 5 factors.  Outside of base pay it’s a total mismatch!

On the high-potential performers side, outside of base pay and career development opportunity it’s a total mismatch!

It looks like we’re totally out to lunch when it comes to knowing what’s motivating in terms of EVP and the talent pipeline.  Out. To. Lunch.

In a world that observes the incredible talent acquisition strategies and investments at organizations like Zappos, PepsiCo, Rackspace and AT&T, we’re encouraged to believe that creating cultures of happiness and engagement are what it takes to delight customers and retain employees – high potential or otherwise.  And I chose those organizations because I know the ground-breaking work each is doing in terms of building their talent communities and the engagement of their workforce.  They truly are ground breaking.

It turns out talent attraction may be a bit more mundane than “creating a little weirdness.”

It turns out that some of the basics like job security and base pay still hold huge sway in our workforce.  And I think this is good news.  It gives” regular” employers doing good work and being good to their employees a fighting chance to keep their employees and attract the talent they’ll need going forward.

Basic blocking and tackling.  Basic management competence.  Basic HR.  Can’t get away from them if you want your organization to succeed.

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December 18, 2012 · 4:30 am

ROI of People Focused Organizations

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The holy grail in HR is providing hard, compelling data-based evidence for the ROI of investing in people.  With this data, HR is in the strategic driver’s seat of the budgeting process.  Without this data, HR is resigned to the furniture conversation.

Want some new people investment ROI data from a source that even your CEO would pay attention to?  How about The Boston Consulting Group (BCG)?  They’re a big time global business strategy consulting firm that your CEO respects.

For the third time since 2008, BCG has partnered with the World Federation of People Management Associations (WFPMA) to publish its Creating People Advantage report.  The most current, published in October, is Creating People Advantage 2012: Mastering HR Challenges in a Two-Speed World.

The findings are the result of BCG’s analysis of responses to an online survey that polled 4,288 executives from companies throughout  a number of industries, 102 countries, and six major global regions.  Additionally, 63 HR and other executives from high profile companies all around the world were interviewed.  The survey and interviews covered 22 HR topics and the report includes interesting case studies from companies like L’Oreal, Samsung, and Daimler Trucks.

It’s a fascinating – and very readable – report and the findings won’t surprise you.  In fact, the top three critical topics for HR leaders around the world remained the same as in BCG’s 2010 global survey:

  • Managing talent
  • Improving leadership development
  • Strategic workforce planning

The data are compelling and the comparisons between countries and regions of the world really are interesting.

The big bonus, though, is the report that is appended at the conclusion, From Capability to Profitability: Realizing the Value of People Management. It’s loaded with economic data that compares the HR practices of high-performing companies against those of lower-performing ones in critical areas, including talent management, leadership development, and performance management and rewards.

The bottom line is that companies that demonstrated proficiency in the 22 key HR areas experienced revenue growth that was up to 3.5 times higher and profit margins that were 2.1 times higher than those of less capable companies.  And guess what those increases did to their share prices?

BCG 2012 People Companies Outperform the Market Average

Think your CEO and CFO are interested in higher revenue and profit growth rates?  Think the board might be interested in higher share price growth rates?  Think they might be willing to invest in practices that would accomplish those outcomes?  Yep, me too.

The budget season has long passed, and you’re locked in to the 2013 operating plan.  But take a look at the 22 key HR practices in your organization that this report covers and start a file that will hold the data to build the people investment plan for 2014. It takes some time to gather the foundational data to build your investment business cases.

Start now.  Start tracking the data.  Start setting the benchmarks. Start thinking in business cases.

And quit talking about furniture.

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December 4, 2012 · 4:30 am

If They Want Cake…

data point tuesday_500

I was reading the results of the recent Making Smart Benefit Choices survey of workers by Mercer and was struck by the confluence of societal issues that are impacting the choices workers are making today.  The key insights from the survey results are these:

  • Workers desire benefits with a decidedly short-term benefit over those with longer-term value
  • Employers need to ramp up their workforce education efforts regarding balancing short- and long-term benefit choices

Employers are not Marie Antoinette.  “Let them eat cake” cannot be an appropriate response when surveys show that cake would be a more popular benefit than, say, fruit or broccoli.  (Mayor  Bloomberg’s foray into the regulation of food options notwithstanding.)

So in the age of disappearing and underfunded defined pension plans and the very real specter of a bankrupt Social Security system in the US (and similar situations in most developed nations), what are the responsibilities of employers to their employees when considering changes in benefit plans?  How much should employers take into account their employees’ preferences for short-term gain over long-term value?

It’s interesting to note this survey’s results.  In part, respondents were asked about their preferences in a trade-off (conjoint) analysis that allowed Mercer to rank 13 core benefits.  A salary increase of $500 was used as the benchmark variable against which to measure how benefits are valued by workers.  Here is the chart with the results:

Mercer Making Smart Benefit Choices 2

I’m fascinated that after a $500 salary increase, the next choice is one week of paid time off.  This certainly synchs with the data that SHRM and the Families and Work Institute are publishing that more flexibility over time is becoming a cultural imperative – and the financial value of a week off is greater than $500 if you’re making more than $26,000 per year.

But given the state of retirement benefits, Social Security, and the general lack of preparedness of the workforce for retirement, the short term focus of the respondents is arresting.

But then again, we live in a business world that measures organization success quarter by quarter, rather than year by year or through business cycles.  We live in a political world that brings the economy to “fiscal cliffs” with some regularity.  We live in a society that appears to value now in ways that leave us unprepared for tomorrow.

So I guess it really shouldn’t surprise us that workers focus on now rather than tomorrow even though an additional $500 402(k) increase would have much greater value over time.  What’s an employer to do in all good conscience?  Give more paid time off or ensure a little more retirement stability?  Give more paid time off or reduce employees’ share of health care costs?

This is a tough one with which HR and Benefits leaders in organizations of all sizes are wrestling.  Employers surely want benefits packages that attract and retain their best and brightest talent.  Employers surely want their employees to be better prepared for an uncertain financial future.  It seems as if these may be in conflict, based on this survey’s results.  So how to decide?

“Let them eat cake” is one way to go:  continue the focus on now and leave the future to the business and policy and political leaders of the future.

I think I’d rather use some of today’s resources to educate my workforce so that they’re making truly educated choices.  I think I’d rather use some of today’s influence to begin to leave behind the now focus for a future focus that might ensure a little more sustainability all around.

While I love cake – especially the chocolate kind – I think that employers have a responsibility to the economy and to the future as well as to the workforce.  What about you?  Are you a cake or a broccoli professional?

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Filed under China Gorman, Connecting Dots, Employee Benefits, Families and Work Institute, HR, Mercer, PTO, SHRM, Sustainability, Workflex

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November 6, 2012 · 4:30 am

The 40 Hour Workweek is Alive and Well…

…said no one recently anywhere in the world.

I know this will come as a shock to business people everywhere – especially those in Human Resources. But here’s the data from Hogan Assessments:

Virtually everyone (92.5%) who works a full time job around the world works more than 40 hours per week.

Virtually everyone (92.1%) who works a full time job around the world regularly works outside of normal business hours.

Nearly half (47.7%) of workers work more than 50 hours per week.

And 15.3% of people work more than 60 hours per week.

I blame technology, smart phones and social media.  How about you?  How many hours a week do you work?

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October 28, 2012 · 4:09 pm

Is HR Mad for Social?

What a week!

Monday and Tuesday in the U.K. at TruLondon; Wednesday in Dublin at the Kelly OCG Talent Strategy Summit; and Thursday and Friday in Amsterdam at the HR Tech Europe Conference. Hanging with HR Professionals from Europe, the Middle East, Asia and North America. Focused on the challenge of increasing the productivity and efficiency of organizations by managing talent better. A global challenge, surely.

The talk at TruLondon was focused on making talent acquisition smarter, more social (because that’s how talent operates today), and more effective. (You can read my take on the conference here.)

The conversation in Dublin was more general, but the use of social technologies was a central thread.

And social was front and center throughout HR Tech Europe – whether it was in keynotes by thought leaders like Thomas Otter, Naomi Bloom, Peter Hinssen  or Josh Bersin, the iHR competition where 6 emerging tech based HR solutions companies vied for the coveted “best new HR tech company,” or as many as 10 (out of 52) breakout sessions that had “social” in their titles.

It made me wonder: is HR mad for social? Every conversation I had in London, Dublin and Amsterdam touched on social – either in discussing conference content or in casual, more personal conversations.  A sample of things overheard:

  • “What a stitch: I just got endorsed for my BBQ skills on LinkedIn.” (not me)
  • “The Twitter stream was rocking during Josh Bersin‘s presentation.”
  • Naomi Bloom said “building/sustaining/deploying social networks to achieve business outcomes, and the business networks of workforce members, are foundational.”
  • Thomas Otter said “mobile devices and social networks are changing the way we work.”
  • “The nexus of Big Data and HR and social will take us to a whole new level of strategic impact.”
  • “Talent Acquisition and Learning and Development are outliers in the world of HR when it comes to early adoption – especially in the social and mobile arenas.”

Frankly, I knew for sure that HR is mad for social at HR Tech Europe when a session leader, a senior HR leader from a French firm, used an image of a kitten with the following caption: “please adopt me.” (HR + kittens = done deal.)

I don’t think that focusing on social technologies to help support HR in making bigger impacts in talent management challenges is a bad thing. We just have to ensure that we are being data-based and  strategic and not just focusing on the next new shiny object. We must ensure that any new solution we introduce into our organizations does 3 things:

  • Strengthens the relationships between employees and their managers, employees and customers, and employees and senior leadership
  • Is based on, collects and produces actionable data
  • Links with the talent strategy – which is rooted in the business strategy

Unless the myriad of solutions coming to the HR/Talent marketplace with social features can do those three things, they may well be just shiny objects mewling like kittens to be adopted.

Unless the myriad of solutions coming to the HR/Talent marketplace with social features can do those three things, they’ll do nothing to increase HR’s ability to lead the necessary strategic  workforce and talent planning actions.

Unless the myriad of solutions coming to the HR/Talent marketplace with social features can do those three things, HR won’t be able to fund them, much less implement them.

The discussions in London, Dublin and Amsterdam were engaging – whether in casual conversation or from behind the podium – and will lead the way for increasing HR’s impact on business performance and growth. And that’s just where HR needs to play:  improving business performance through the greater productivity of talent.  If that isn’t the focus, then social becomes a distraction and a waste of time, energy and money.

Then we won’t be mad for social – we’ll be mad at social. And rightfully so.

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